A passionate communications & marketing professional with a love of fonts, creative problem solving, & branding.

Intro

Hi, I'm Jackie! I hold a Bachelor's degree in Communications and Event Management, and I've had the opportunity to apply these skills across a range of industries, from nonprofits and start-ups to tech companies.

I'm especially passionate about using technology to solve real-world problems. After learning about the nationwide diaper gap, I launched a social media-driven diaper drive that collected over 80,000 diapers in five years, all through grassroots efforts and digital outreach.

Working with start-ups has made me highly adaptable and resourceful. I’m known for transforming complex processes into easy-to-understand visuals, which is especially helpful for visual learners. I’m also committed to ongoing professional growth, staying up-to-date with industry trends, and expanding my network.

Outside of work, I enjoy taking adventures with my family, spoiling our dogs, and reading a wide range of books, from self-help to psychological thrillers.

My Experience

MARKETING & COMMUNICATIONS DIRECTOR
American Association for Public Opinion Research | 2021 – Present

Professional association for public opinion and survey research professionals with $1.7 million operating budget; 2,100 members of AAPOR include individual researchers, survey methodologists, pollsters, and statisticians at academic and commercial research centers, government agencies, and not-for-profit organizations; AAPOR supports three well-known journals, one annual conference, extensive annual webinar and short course offerings, student development programs, and many award programs to recognize the work of both experienced and up-and-coming members.

Key Accomplishments

  • Directed a full organizational rebrand, from RFP and vendor selection to timeline management and public rollout

  • Launched a new website by leading a UX expert task force, managing vendor collaboration, and driving content strategy

  • Increased newsletter open rate by 17% by shifting to themed, member-focused content

  • Produced a quarterly podcast featuring expert panels, generating 3,000+ downloads; consistently ranked one of the top ten social science podcasts nationwide

  • Built a media relations pipeline connecting journalists with member experts, positioning AAPOR as a trusted resource

  • Developed branded content and materials, including social campaigns, annual reports, affinity group assets, and templates

  • Coordinated the launch of a fully interactive online response rate calculator, incorporating highly technical statistical calculations in an easy-to-use tool

  • Streamlined communication processes to more efficiently promote the activities of highly engaged committees

DIRECTOR OF COMMUNICATIONS & MARKETING
Maryland Association of Boards of Education | 2018 – 2021

Professional association for Board of Education members across all 24 Maryland school districts; MABE supports one annual conference, broad professional development offerings, state-mandated trainings, advocacy support on the local, state, and federal level, and hosts local workshops to address specific issues.

  • Researched and implemented a customer management system for affiliate members to better track non-dues revenue

  • Launched a new organization website

  • Increased Facebook followers by 75%

  • Increased Twitter followers by 89%

  • Planned and conducted presentations on community outreach, media relations, and social media for members and staff of the association, state, and national conferences

  • Conducted digital surveys, analyzed results, and presented recommendations to staff and board

  • Created graphics for social media, print collateral, and office updates

BUSINESS DEVELOPMENT ASSISTANT
Sonjara, Inc. | Oct. 2016 – Oct. 2017

Woman-owned small business specializing in web solutions for the U.S. federal government, both domestically and internationally, including the U.S. Agency for International Development (USAID), the World Bank, the Library of Congress, and other agencies, in close collaboration with private sector and NGO implementing partners.

  • Managed internal and external team through the proposal writing process for government and nonprofit requests for proposals

  • Copyedited proposals and read for compliance

  • Provided project management for maintenance contracts

  • Scheduled key informant interviews across multiple time zones and among four interviewers

MEMBERSHIP SPECIALIST
BWI Business Partnership | Oct. 2015 – Oct. 2016

Professional organization of 200 Central Maryland businesses, government agencies, educational and healthcare institutions, non-profits, hotels, tourism agencies and elected officials; supports transportation advancements, BWI Marshall Airport growth, key regional roadway improvements, and enhancements to state and local transit systems to improve accessibility to employment centers in the region; provides grant-funded local shuttles, facilitating rideshare and vanpool opportunities, and commuter assistance programs; hosts monthly breakfasts events with local leaders from businesses, education institutions, and government.

  • Managed LinkedIn, Facebook, and Twitter accounts

  • Designed marketing pieces, including the annual report, event emails, newsletter, and information sheets

  • Managed database transfer to Weblink and scrub of over 5,000 entries

  • Managed a committee of volunteers to grow and retain membership

  • Led team on planning monthly speaker breakfast with 150-200 attendees by managing logistics, marketing, registrations, identifying sponsors, and reconciling invoices

  • Created a communications plan which included a monthly e-newsletter, consistent branding, and the use of technology, including Animoto, Canva, Simple Text, and Hootsuite

My Work

“You can’t be that kid standing at the top of the waterslide, overthinking it. You have to go down the chute.”
— Tina Fey